Tuesday, December 30, 2008

Agave Nectar Fraud

Agave nectar is in reality not a natural sweetener but a highly refined form of fructose, more concentrated than the high fructose corn syrup used in sodas. Refined fructose is not a 'natural' sugar, and countless studies implicate it as a sweetener that will contribute to disease. Therefore, agave nectar is not a health building product, but rather a deceptively marketed form of a highly processed and refined sweetener.

Agave nectar is found on the shelves of health food stores primarily under the labels, "Agave Nectar 100% Natural Sweetener," and "Organic Raw Blue Agave Nectar." In addition, it can be found in foods labeled as organic or raw, including: ketchup, ice-cream, chocolate, and health food bars.

The implication of its name, the pictures and descriptions on the product labels, is that agave is an unrefined sweetener that has been used for thousands of years by native people in central Mexico. They made a traditional sweetener from the agave sap/juice (miel de agave) by simply boiling it for several hours. But, as one agave seller explains, the agave nectar purchased in stores is neither of these traditional foods: "Agave nectar is a newly created sweetener, having been developed during the 1990's." Read the entire article.

Update: 12/31/08 This information has been contested by Madhava Agave Nectar.

1 comment:

susanna said...

Thank you Donna, it is a very helpful info. I am using agave nectar for sweetener. Not anymore
after this article.
Susanna Kilby

Share This Post