Monday, November 3, 2008

Local Food Trends

Eating locally raised food is a growing trend. But who has time to get to the farmer’s market, let alone plant a garden?

That is where Trevor Paque comes in. For a fee, Mr. Paque, who lives in San Francisco, will build an organic garden in your backyard, weed it weekly and even harvest the bounty, gently placing a box of vegetables on the back porch when he leaves.

Call them the lazy locavores — city dwellers who insist on eating food grown close to home but have no inclination to get their hands dirty. Mr. Paque is typical of a new breed of business owner serving their needs.

The highest form of luxury is now growing it yourself or paying other people to grow it for you,” said Corby Kummer, the food columnist and book author. “This has become fashion.” As a result of interest in local food and rising grocery bills, backyard gardens have been enjoying a renaissance across the country.

For a growing number of diners, a food’s provenance is more important than its brand name, said Michelle Barry, who studies American eating patterns for the Hartman Group, a research firm in Bellevue, Wash. As a result, grocery stores are looking to repackage products like milk and cheese to play up any local angle.

“It’s a very savvy crowd that understands how all the pieces of sustainable farming and nutrition fit together,” said Larry Wisch, one of five worker-owners at Three Stone Hearth. “But they don’t want the headaches of getting here.”

The author Barbara Kingsolver, whose book “Animal, Vegetable, Miracle” was a best seller last year, did not have the lazy locavore in mind when she wrote about the implications of making her family spend a year eating local. But she celebrates the trend.

Finding Local Food.

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