The study appears in the Journal of Consumer Research.
"Material possession relationships may reduce the negative consequences of social isolation and loneliness, and can contribute to consumer well-being, especially when considered relative to less-desirable alternative responses like substance abuse, delinquency and the side effects of antidepressant medications," they wrote in a journal news release.
There were various combinations of passion, intimacy and commitment in people's relationships with their cars. "Consumers felt a passion, or a relentless drive to be with their beloved possession, and this often manifested in gazing at and caressing their cars, and even some love-at-first-sight purchase decisions," the researchers noted. Read the entire article.
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