Country of origin labels (COOL) on food products are commonplace around the world. On September 30, meat, poultry, produce and peanuts sold in the U.S. will require labeling stating the product's origin. (Seafood origin labeling became mandatory in 2002.)
But, rather than celebrating this as a coup for consumers, the new COOL rules are being greeted as half-measures by some and as downright confusing by others.
The Consumers Union lists some things they say are "not cool" about COOL. Butcher shops and fish markets that don't meet a minimum amount in annual sales are exempt. But a more grievous exemption is allowed for processed food. Read the entire article.
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