“YouTube is increasingly a resource people consult for health information, including vaccination,” says first author Keelan, an assistant professor in U of T’s Department of Public Health Sciences. “Our study shows that a significant amount of immunization content on YouTube contradicts the best scientific evidence at large. From a public health perspective, this is very concerning.”
The research team also found that videos skeptical of vaccinations – many of them highly provocative and powerful – received more views and better ratings by YouTube users than those videos that portray immunizations in a positive light.
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